Why didn’t the doctor catch it?

Plenty of men put this off for years before they mention it to anyone. When they finally do, the visit can be short.

The doctor takes a two-second look and says jock itch. He doesn’t ask about sweat, or how long the man sits each day. Nobody checks the fold. “Get some spray,” and he’s back in the truck.

So he does what he was told. And when it comes back, he figures he’s doing something wrong. He showers twice a day. He scrubs harder. He changes his underwear at lunch.

Nobody tells him that washing was never the problem. Soap rinses off in 30 seconds. The fold stays damp for the next sixteen hours.

What’s in his medicine cabinet?

Open the cabinet of a man who has fought this for a few summers and you’ll find his whole history. A blue spray can. A cream with “AF” on the tube. A bottle of Gold Bond. Baby powder. A jar of Vaseline. Maybe a tube of his wife’s diaper cream that he borrowed and never gave back.

Each one handles a piece of the problem. None of them handles all three.

Jock itch sprays and creams use the same antifungals sold for athlete’s foot. A foot dries out once the boots come off. The fold under a gut stays closed and stays damp. The cream kills some fungus, then just sits there wet. And tolnaftate, the active ingredient in Tinactin, doesn’t work on yeast at all.

Powder soaks up sweat for about an hour. Then it mixes with the sweat and turns to paste. By mid-afternoon that paste is holding the wet right against his skin.

Vaseline and diaper cream coat the skin. They do nothing about the yeast underneath, and they hold the heat in.

That’s the 16-Hour Gap: everything on that shelf lasts minutes, or a couple of hours. The fold stays warm and damp all day. So it clears up for a couple of weeks, and then it comes back. If it keeps coming back, it was never fixed.

Why does it get worse after 60?

A man in his twenties can get a rash like this after a hot day. By the weekend it’s gone. After 60, the fold itself changes.

The skin gets thinner. It cracks faster and takes longer to heal.

The folds get deeper. A little extra weight around the middle turns into a belly that sits on the belt line. That fold stays closed from the time he gets dressed until the time he goes to bed.

He sits more. Retirement means more hours in the recliner, the truck, the tractor seat and the fishing boat. Sitting presses the folds shut and holds the heat in.

Blood sugar runs higher. A lot of men over 60 have high blood sugar or diabetes, and yeast thrives on it. That’s why diabetic men have such a hard time getting rid of this rash.

A stronger spray doesn’t fix any of that. Left alone, the rash goes from red, to raw, to cracked skin that splits when he walks. If he’s patched it for five summers, it’s been getting worse that whole time, even when it looked better.

Is there anything that actually works on a fold?

A fold rash has to be treated as one problem with three parts. Something has to dry the fold, stop the rubbing and kill the yeast, all at once. And it has to last the whole day.

That’s what Looma Antifungal Cream was made to do. This is what’s in the tube:

Undecylenic acid (10%). An antifungal that kills the yeast at the root, so it doesn’t come right back.

Zinc oxide (15%). Puts a barrier between the two sides of the fold, so skin stops grinding on skin.

Witch hazel. Starts drying the fold the minute it goes on.

Silica. Soaks up sweat all day without turning to paste.

Slow-release tea tree oil. Keeps fighting germs for hours after it goes on.

It goes on like a cream and dries down like a powder. You put a thin layer on clean, dry skin, morning and night, and the fold stays dry.

The tea tree oil is slow-release, so most men feel no sting at all, even on raw skin. Any man who has sprayed the blue can on a raw crease knows what a difference that makes.

When we surveyed our own customers, 97% said their rash healed within 24 hours. Half of them said it healed overnight.

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